Belstaff launched its new AW19 collection today, in the Showroom above it's flagship Store in Mayfair’s New Bond street. The company, Helmed by new CEO Helen Wright, (formerly of Anya Hindmarch and Fendi) is revisiting the core of Belstaff. Having relaunched the classic 1948 Trialmaster jacket in November last year, along with a smaller capsule collection, new creative director Sean Lehnhardt-Moore, (previously at Calvin Klein, Donna Karen & Ralph Lauren) nods at various pieces Belstaff has produced in its near 100 year old heritage with his first full collection.
Presented on mannequins, not models, it has a familiar yet elegant feel which in my book re-embraces the soul of Belstaff in its pursuit of quality, style, reliability and spirit for adventure; Somewhere between petrol head and British tailoring. Engaging classic layouts and designs in hard wearing materials with a healthy fielding of sheepskin and shearling pieces, I’m very excited for the Future of Belstaff and its part in a return to heritage British fashion.
The installation was set into four themes Outward bound, Dockland, The machine age, and Northern Grit, Each Focusing on a different saga of Belstaff’s rich past from producing foul weather parkas for the Royal Navy to Sir Chris Boningtons ascent of the Ogre in the 1970’s, to Amelia Earharts Flight suit. There was also, I’m happy to say a big move in the way of knitwear (being an absolute fiend for a good knit) I was not disappointed with a number of styles in heavy weight lambswool and cashmere.
Needless to say, I think Belstaff has an exciting few years ahead…
Words by Tom Heap